MBA in Marketing
Program Overview
The MBA program structure includes a set of core foundation courses (eight courses), a set of advanced integrative courses (two chosen from a list of quantitative courses and two chosen from a list of qualitative courses), four courses in a major, one elective course outside of the major and one integrative capstone course. The Marketing major consists of four courses in Marketing beyond Marketing 5001 (Marketing Management and Strategy ). All Marketing majors are required to take Consumer Behavior (MKT 5101) or, Marketing Communications (MKT 5102); Marketing Research (MKT 5103) and Marketing Strategy (MKT 5104). The remaining course may be selected from the list of Marketing courses provided. For more information about this program visit the Fox School Graduate Programs website.
Program Requirements (Courses beyond MKTG 5001-Marketing Management and Strategy)
- Consumer Behavior (MKT 5101)
- Marketing Communications (MKT 5102)
- Marketing Research (MKT 5103)
- Marketing Strategy (MKT 5104)
Suggested Electives for the MBA Marketing Program
- Electronic Commerce (MKT 5105)
- Electronic Channels, Supply Chain, Logistics & Procurement (MKT 5106)
- Product Management (MKT 5107)
- International Marketing Management (MKT 5502)