Undergraduate Marketing Program
Program Overview
The Marketing major provides students with a good foundation for careers in business and non-profit organizations, and for further academic study.
Program Requirements
Major Courses:
- MKTG 2101 Marketing Management (Or MKTG 2901 Marketing Management – Honors)
- MKTG 3596 Consumer and Buyer Behavior (Writing Intensive)
- MKTG 3511 Marketing Research
- MKTG 3553 International Marketing
- MKTG 4596 Marketing Strategy Planning
Marketing majors must also take two Marketing electives. These include:
- MKTG 3501 Advertising
- MKTG 3502 Database Marketing Management
- MKTG 3503 Promotion Management
- MKTG 3504 Sales and Sales Management
- MKTG 3505 Entrepreneurship Marketing
- MKTG 3506 Retail Administration
- MKTG 3507 Direct Marketing
- MKTG 3508 Strategic Applications of Technology in Marketing
- MKTG 3509 B-to-B Marketing
- MKTG 3512 Quantitative Methods in Marketing
Details of each of these courses and their prerequisites are found in the Undergraduate Bulletin. http://www.sbm.temple.edu/courses/u-marketing.html
Transfer students must take at least three Marketing courses at Temple University to qualify for their degree at Temple. All Marketing majors should be aware of the prerequisites for Marketing courses; opportunities for internships and co-ops; and departmental policy.